THE COMPLETE DENTAL CHEW
Lucent Complete Dental Chew
Chew + powder in one bite. Tough on tartar. Soft on teeth.
What it does
Supplement to brushing, not a replacement. Always supervise chewing.

Most 'dental' chews are as hard as the teeth they're meant to clean.
That's how a $40 chew turns into a $2,000 vet bill. Antlers, bully sticks, the rock-hard 'dental' treat: vets warn that chews this hard are a leading cause of broken teeth. Lucent is built the other way. Soft enough to give every day, textured enough to scrub. It flexes and flakes as they chew instead of fighting their teeth. No chew is risk-free, so size it to your dog and always supervise chewing.

You're already doing this: a chew, a powder in the food, maybe a water additive. And the breath still turns your head.
Every dental product does one part of the job. The chew scrapes a little. The powder carries the actives but the dog eats around it. The toothpaste needs a dog who'll let you brush — and most won't. So you stack them. And the mouth still isn't clean. One product should just do the whole thing.

We put the powder inside the chew.
1
The honeycomb scrubs.
Open cells wrap around each tooth as they chew — scrubbing away plaque and tartar across more surfaces per bite than a solid treat can reach.
2
The surface removes tartar.
SHMP and Ascophyllum kelp — the same clinically-used actives in the powders you'd buy separately — coat every chew to break down plaque and remove tartar.
3
Core-Fill targets the breath bacteria.
A low-moisture center carries a clinically-studied oral postbiotic that targets and disrupts the bacteria behind bad breath — so the breath gets fresher because the mouth is actually cleaner, not because we hid it under bacon flavor.
A clean label you can actually read.
What's in it
- Potato + tapioca base — gentle on the stomach
- SHMP + Ascophyllum kelp — removes tartar & plaque
- Clinically-studied postbiotic — targets breath bacteria
What isn't
- No wheat gluten
- No corn syrup
- No BHA/BHT
- No artificial colors
Three products doing one job each. Or one that does all of it.
| A dental chew | A dental powder | Lucent | |
|---|---|---|---|
| Scrubs the teeth | Some | No | Yes — honeycomb |
| Removes tartar & plaque | No | Yes | Yes — every chew |
| Targets breath bacteria | No | Some | Yes — Core-Fill |
| Built soft, not rock-hard | Rarely | — | Yes |
| Dog actually wants it | Sometimes | No | Yes |
| Products to buy | 1 of 3 | 1 of 3 | The whole clean, 1 |
Questions, answered.
Does this replace brushing?
My dog gulps everything. Is it safe?
There's kelp in it — what about my dog's thyroid?
How fast will I see a difference?
How is it different from a Greenie?
Supplement to brushing, not a replacement. Always supervise chewing.

See a cleaner mouth in 30 days, or your money back.
Try it for a month. If their breath and teeth aren't better, we refund you and you keep the bag. The whole clean, about $2 a day.
Start the daily clean$59.99 for a full month of chews. One-time — no subscription yet. 30-day money-back guarantee.